Роберт Джонстон, Graham Clarke

Service Operations Management

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Роберт Джонстон, Graham Clarke
   - Service Operations Management

Written for students of operations management courses on an undergraduate, MSc or MBA course, this book combines a practical approach with detailed theoretical underpinning to provide a valuable perspective on this growing area.

Providing tools, frameworks and techniques for operational analysis and improvement, the text builds on the principles of operations management; examining the operations decisions that managers face in controlling their resources and in delivering services to their customers.